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Christie’s play leapfrog with Internet first

By Christopher Proudlove ©

International auctioneers Christie’s crept up quietly and stole a march on their rivals today by announcing the introduction of live Internet-based bidding for some of their sales.
Nothing new there, you might say, but Christie’s have chosen to protect their brand and have developed their own version of the technology instead of falling in with such providers as eBay Live, Live Auctioneers and others.
The big news, however, is that Christie’s version includes both sound and video from the saleroom – features that leapfrog over their competitors and potentially provide a far more compelling programme. A demo version can be seen here.

Tags: Christie's · Internet

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