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	<title>WriteAntiques &#187; Angelo Asti</title>
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		<title>Postcards that keep us in the picture</title>
		<link>http://writeantiques.com/postcards-that-keep-us-in-the-picture/</link>
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		<pubDate>Sun, 17 Apr 2005 16:13:00 +0000</pubDate>
		<dc:creator>Christopher Proudlove</dc:creator>
				<category><![CDATA[Angelo Asti]]></category>
		<category><![CDATA[Ephemera]]></category>
		<category><![CDATA[Postcards]]></category>

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		<description><![CDATA[These are tumultuous times. In the space of a few days we have buried a Pope, Brtitain&#8217;s future King (and Queen?) have married, thousands of car workers face losing their jobs and we are in the midst of a general election campaign which has all the acrimony of a chimpanzees&#8217; tea party. We know all [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/chrisp/9668433/" title="Angelo Asti's beauties by Christopher Proudlove, on Flickr"><img src="http://farm1.static.flickr.com/5/9668433_ba80fb3d66_m.jpg" width="193" height="240" alt="Angelo Asti's beauties" /></a><a href="http://www.flickr.com/photos/chrisp/9668436/" title="Angelo Asti's beauties by Christopher Proudlove, on Flickr"><img src="http://farm1.static.flickr.com/7/9668436_97d2a8fe4d_m.jpg" width="194" height="240" alt="Angelo Asti's beauties" /></a><br /></font><font size="3"><font><br /><font size="3"></font></font><font size="3"></font><font size="3"><br /></font></font>
<p class="MsoNormal"><font size="3"><font>These are tumultuous times. In the space of a few days we have buried a Pope, Brtitain&#8217;s future King (and Queen?) have married, thousands of car workers face losing their jobs and we are in the midst of a general election campaign which has all the acrimony of a chimpanzees&#8217; tea party.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>We know all this because of the speed with which news travels around the globe. Time was, before telephones, radio and television were not as common as they are today, when the humble postcard played an important role in recording memorable events for the least expense.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>I say all this as a preamble. The alternative might have been to reduce this column to the realms of soft porn and glamour photos, which is not my intention.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>However, given the pictures illustrated here, that&#8217;s going to be difficult! But I&#8217;ll force on.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>Old picture postcards remain today as one of the most accessible, fascinating, inexpensive and easily cared for and stored collectables there are.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>The fact that so many millions of the things remain in existence goes a long way in explaining their popularity in their heyday.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>Time was, following some memorable event like a crowning, or a funeral or a disaster, that within hours of it occurring, picture postcards recording the scenes were on sale and being posted by the masses to the masses.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>The Royal family, in the space of a couple of generations, has provided enough material to fuel the postcard industry. Queen </font><font>Victoria</font><font>&#8216;s death in 1901 probably started the ball rolling when &#8220;in memoriam&#8221; cards bearing her likeness were apparently being printed and sold by postcard manufacturer C. W. Faulkner less than the day after her demise.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>Thereafter, every Royal birth, wedding, Coronation, and funeral spawned millions of cards now eagerly collected by both lovers of royal memorabilia and postcard collectors worldwide.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>There are, of course, thousands of other subjects all immortalised by photographers both professional and otherwise in illustrations on the fronts of the little cards and as such each is important as a record of social history.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>Collecting postcards illustrated with images that are, if you like, the Victorian and Edwardian equivalent of the Page 3 stunner, had not occurred to me until I had a chance conversation with a stallholder at a recent collectors&#8217; fair.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>His display consisted entirely of pictures he had framed himself, all charming lithographs and prints all ready to hang and bring stylish cheer to the dullest of rooms.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>Among them, however, was a large number of picture postcards which, when framed, lifted them beyond the bounds of the £2-£3 price range that they would otherwise command to something far more significant.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>&#8220;Oh look,&#8221; said the Business Manager (Mrs P) &#8220;I&#8217;m sure we&#8217;ve got some postcards like that at home.&#8221; And of course she was right (she usually is) whereupon we learned that we were the unwitting owners of something much more significant &#8212; in postcard terms that is.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>The artist responsible for them is called Angelo Asti (1847-1903) who some think was responsible for introducing the glamour postcard to an already burgeoning market.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>Clearly Angelo had an eye for the ladies, but then he did have Italian parents and spent most his life in </font><font>Paris</font><font>. Until the collectors&#8217; fair conversation, I had never heard of him but a quick search through the online catalogues of a few auction houses soon located &#8221; Angelo Asti: Head and shoulders of a maiden, crystoleum, copyright 1902, framed, 29cm x 23cm&#8221; in a sale in Tunbridge Wells.</font></font></p>
<p style="text-align:center;" class="MsoPlainText"><font size="3">Guide price<br /></font></p>
<p class="MsoPlainText"><font size="3"><font> The guide price was £100-150. It sold for £30 and I wish I&#8217;d been there, although the picture was a crystoleum &#8211; basically a print pasted face down to the inside curve of a piece of concave glass.</font></font></p>
<p class="MsoPlainText"><font size="3"><font></font><font>Asti</font><font>’s postcards, beautifully detailed and coloured and a tribute to the skills of Edwardian printers, are valued at £8 apiece in the current Picture Postcard Values price guide.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>In my view, that is a serious undervaluation, but </font><font>Asti</font><font>&#8216;s stunners are not to everyone&#8217;s liking. Some refer to them as &#8220;nasty Astis&#8221; while others have referred to them as &#8220;luscious, Rembrandtesque, full-breasted beauties&#8221;. I&#8217;ll leave you to decide!</font></font></p>
<p class="MsoPlainText"><font size="3"><font>In fact, </font><font>Asti</font><font> was a serious artist, exhibiting a range of works at the Paris Salon. He was also renowned for the beautiful women&#8217;s portraits he painted in a traditional Italian style on silk.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>In 1904, some of the portraits were chosen to decorate a calendar and at the height of the Art Nouveau movement, it was a huge success. More than 1.5 million copies were sold, some would argue marking the beginning of the pin-up and glamour calendars that we know today.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>The success was spotted by the French postcard publisher known today only by the initials K. F. and later by the famous specialist printer Raphael Tuck. In all, </font><font>Asti</font><font> had around 60 of his works published as postcards which today are highly sought after by specialist collectors.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>Interestingly, Asti was also asked to provide designs for JOB, the French cigarette paper company, showing &#8220;les fumeuses&#8221; and since I have been looking, I&#8217;ve also found an extremely smart, early 20th century circular tin tray, intended for a bar or cafe, decorated in the centre with an image of a décolleté Asti lady.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>In an online auction, the biding had reached $80 with three days to go.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>Over the years, </font><font>Asti</font><font>&#8216;s style has been copied by countless other artists. However, in my view no one has come close to matching his prowess at capturing the hairstyles, poses, fashion and style of a lost era.</font></font></p>
<p style="text-align:center;" class="MsoPlainText"><font size="3"><font><font>Readers remember &#8216;forgotten&#8217; Frances</font><br /></font></font></p>
<p class="MsoPlainText"><font size="3"><font>My blog last week appealing for information about the &#8220;forgotten&#8221; artist Wallasey-born <a href="http://writeantiques.blogspot.com/2005/04/forgotten-artist-of-true-genius_10.html"> Frances Macdonald</a>, whose monumental work “The Welsh Singer” was commissioned for a Festival of Britain exhibition in 1951 has drawn a response.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>In an email, Mrs KR from </font><font>Crosby</font><font> tells me that like </font><font>Frances</font><font>, she also attended </font><font>Wallasey</font><font> </font><font>High School</font><font> and remembers the painting being displayed at morning assembly when it was donated to the school.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>“It was presented to the school during the autumn term &#8211; 1957 &#8211; as ‘an</font></font></p>
<p class="MsoPlainText"><font size="3"><font>anonymous gift’” she writes. “The artist is described as a pupil of the school from 1924 to 1930, and later a student at the Wallasey School of Art. She was also an official war artist.”</font></font></p>
<p class="MsoPlainText"><font size="3"><font>I think it is fairly safe to assume that Frances herself was the donor of the painting, but there will be no sign of such generosity when it is sold by </font><font>Colwyn</font><font> </font><font>Bay</font><font> auctioneer David Rogers Jones next Saturday, (April 23).</font></font></p>
<p class="MsoPlainText"><font size="3"><font>The remarkable painting entitled depicts the vast Penrhyn slate quarry in </font><font>North Wales</font><font> and takes its title from a central figure, a miner who sits head tilted heavenward, singing at the top of his voice while the cacophony of mining goes on all about him.</font></font></p>
<p class="MsoPlainText"><font size="3"><font>I’ll let readers know what it fetches in a subsequent blog.</font></font></p>
<p style="font-style:italic;font-weight:bold;" class="MsoPlainText"><font size="3"><font>Pictures show:<br />Top &#8211;    <br />Angelo’s beauties – we picked up the Art Nouveau mounts years ago at a fleamarket for little money and they are just right for these Raphael Tuck postcards</font></font></p>
<p style="font-style:italic;font-weight:bold;" class="MsoPlainText"><font size="3"><font>Below, left to right -<br /></font></font><font size="3"><font>A card from Tuck’s Connoisseur series<br /></font></font></p>
<p style="font-style:italic;font-weight:bold;" class="MsoNormal"><font size="3"><font>Look out for the distinctive </font><font>Asti</font><font> signature. Note also the Tuck trademark to the right. It is a tiny artist’s easel and palette with brushes with the initials RTS and it appears on all their products<br /></font></font></p>
<p style="font-style:italic;" class="MsoNormal"><font size="3"><font size="3">This </font><font size="3"><font>Asti</font></font><font><font size="3"> postcard was published by Birn Brothers, but they did not credit the artist</font><br /></font></font></p>
<div style="text-align:center;"><font size="3"><font><a href="http://www.flickr.com/photos/chrisp/9668442/" title="Angelo Asti postcard published by Birn Brothers by Christopher Proudlove, on Flickr"><img src="http://farm1.static.flickr.com/6/9668442_4406e01b74_m.jpg" width="150" height="240" alt="Angelo Asti postcard published by Birn Brothers" /></a><a href="http://www.flickr.com/photos/chrisp/9668452/" title="Angelo Asti postcard published by Raphael Tuck by Christopher Proudlove, on Flickr"><img src="http://farm1.static.flickr.com/4/9668452_37b62f4c38_m.jpg" width="156" height="240" alt="Angelo Asti postcard published by Raphael Tuck" /></a><a href="http://www.flickr.com/photos/chrisp/9668440/" title="Ast signature and trademark by Christopher Proudlove, on Flickr"><img src="http://farm1.static.flickr.com/8/9668440_f0d212f719_o.jpg" width="138" height="40" alt="Ast signature and trademark" /></a></p>
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